Bondly & Pumas UNAM Partnership Marks the First Liga MX Club to Launch an Official NFT Collection

Bondly and The Serouno Group have partnered with Pumas UNAM to launch Liga MX’s first football club NFT program. Pumas UNAM’s goal for this partnership is to give millions of their worldwide followers a closer and deeper connection with their favorite team and players. The dynamic and engaging series of NFTs will include perks and benefits that only the NFT holders will be eligible to redeem for experiences, engagement, merchandise and more.

Who is Pumas UNAM?

Pumas UNAM is a member of Mexico’s Liga MX Primera Division, and has won 15 championship trophies including 11 domestic and four international. Originally founded in 1954, Pumas UNAM has a long and rich history and projects to have a competitive team for the upcoming July 2021/’22 season.

What will the partnership look like?

Reflecting the club’s progressive vision for fan engagement, they have partnered with Bondly and The Serouno Group and plan to give their millions of followers worldwide a closer and deeper connection with their favorite team and players than ever before. The Pumas’ NFTs will offer benefits and interactive experiences only available to NFT holders. The Pumas’ NFTs will be launched through a digital marketplace developed especially for Pumas by Serouno Group and Bondly.

“We are extremely excited and proud to partner with the Serouno Group, to bring NFT’s to Pumas UNAM and their fans. Bondly’s partnership with Pumas will provide next generation fan engagement, by bringing them closer to their favorite team players and giving them access to exclusive content solely available to NFT owners,” said Jack Flaherty, CEO of Sports, Bondly.

“For Pumas, this is a major move towards mainstream adoption of NFTs as new users are introduced to this new concept through a collection that will definitely open a wide range of possibilities for real-world and virtual assets that they’re passionate about to connect with them wherever they are and increase the fan engagement, bringing a new dimension to digital interaction, allowing Pumas fans and not fans to manage a unique piece of the Team’s history that is valuable from the collectible aspect, and also as an integral part of a thriving economy,” said Alex Carmona, Commercial & MKT Director, Club Universidad.