Spring and Bondly NFT Partnership Unlocks Digital Potential For Creator Economy
About Bondly’s partnership with Spring
Spring (formerly Teespring), leading creator commerce platform aiming to empower creators, and Bondly, recently partnered to enable Spring’s platform for creators to sell both digital and physical product creation.
Spring’s 450,000 verified creators on its platform and industry leading partnerships with TikTok, YouTube and Instagram, combined with Bondly’s technological innovation that has led to DeFi and NFT sector firsts, will open the door for a new wave of digital potential for the creator economy.
Thanks to this partnership, content creators will use Bondly technology on the Spring platform to create, mint and market NFTs, and Bondly will provide expertise in developing new digital experiences for creators and fans to share.
What does this partnership mean for creators?
Bondly and Spring are enthusiastic that with both of their platforms and capabilities, their partnership will empower creators to be the authentic creators of the initial digital products as well as be rewarded for their creation. With more than $2 billion spent on NFTs during the first quarter of 2021, individual creators have a significant opportunity to generate revenue.
Spring’s platform enables creators to launch ‘social stores’ which allows creators to sell products via the social channels which have given them fame and followers, including TikTok, Instagram and YouTube. These successful partnerships resulted in explosive growth for the platform, with more than 450,000 verified creators signing up to the platform to build their socially integrated ecommerce stores as of January 2021.
What does the future hold?
The Bondly/Spring partnership will bring creators and fans closer together, as fans are now able to engage in a fandom that is exclusively between them and the creator via the sale of NFTs on the platform.
CEO of Spring, Chris Lamontagne says: “At Spring our goal is to put the power in the hands of the creator and that begins with ownership,” says Chris Lamontagne, CEO of Spring. “This is an opportunity for creative people to sell their products on the internet in a way which has not been done before. Partnering with Bondly has been excellent, we have a shared vision of a creator economy combined with NFT capabilities at scale and both understand how truly powerful that can be.”
“Spring and Bondly are perfect partners because we see NFTs as a fan engagement tool and work to create tailored, perk-enabled NFTs to increase the market value for creators,” said Brandon Smith, CEO of Bondly. “We focus on quality first, so that each NFT will stand the test of time and maintain its value to the fan, ensuring their perception of each creator not only remains as good as before the sale, but also actually enhances how they feel about them.”
For the creator economy, NFTs are the next step in the macro trend of content and commerce merging over the last decade. Now, without the restrictions of borders or the need for an existing marketplace, the possibilities for creator commerce are endless.
SPRING (formerly Teespring) is the leading creator commerce platform which empowers creators with an end-to-end solution to design, promote and sell customized on-demand products without cost, risk or hassle. SPRING has integrations with YouTube, TikTok, Instagram, Twitch, Discord and Streamlabs, which has resulted in SPRING becoming the go-to platform for over 450,000 creators to monetize their content creation and create and sell authentic products to their fans.
Bondly is an interoperable, transparent, and portable swap protocol designed to revolutionize traditional escrow methods that empower the next generation of NFT creators. Bondly’s vision is to use arts, games, anime, music and brands based NFTs to bridge non-crypto audiences to join the crypto world while providing decentralized finance.
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