Tory Lanez Successful NFT Drop with Bondly Finance

Last Thursday, Rapper/Singer/Producer/Songwriter Tory Lanez dropped three unreleased tracks as NFTs through a collaboration with Bondly Finance. The move created anticipation for his new album PLAYBOY, which was released via Create Music Group on Friday, March 5th.

What Happened at the Sale?

Fans who collected all three exclusive tracks/artwork gained access to special perks directly from Tory. These perks include an exclusive virtual meet and greet with Tory Lanez, an extra airdrop of an unreleased Tory Lanez track, as well as merchandise signed by the artist.

Why is Tory’s NFT Sell Out Important?

As an artist who cares about his fans, Tory was the perfect person to lead this movement. We worked directly with Tory to help create and execute a strategic NFT plan that would allow his fans greater access to him.

We are excited to work with more artists like Tory to bridge the accessibility gap between fans and artists.

A quote from Brandon Smith, CEO of Bondly:

“Tory’s activity in the NFT space is a textbook example of how an artist can galvanize support of his most loyal fans and create anticipation in the market about his new music,” said Brandon Smith. “We are pleased at the result we achieved with Tory and are looking forward to working with him to develop exclusive new digital products for his fanbase.”

Stay tuned for announcements around additional NFT collaborations!

About Tory Lanez

Lanez currently boasts over 18 million monthly Spotify listeners and over 1.6 billion cumulative Youtube views. The hybrid artist plans to continue assuming his multi-faceted role and reach corporate mogul status through music, fashion, food, and tech.

About Create Music Group

About Bondly Finance